Media and games
How much is a video production studio's footage worth?
Mercor publishes $95K to $870K for video production studios licensing original footage they own. See what buyers want and the releases to check first.
Check your company in nine questionsWhat buyers license
Original video you shot and own, from short clips to full-length programs.
Size buyers look for
5 to 500 employees (Mercor)
Published payout ranges
$95K to $870K
Mercor
Published range for video production studios with 5 to 500 employees.
Ranges are what each buyer publishes, not offers. Checked October 24, 2026.
What AI buyers want from a video studio
Mercor's listing asks for original video you shot and own, from short clips to full-length programs. Professionally shot footage is what video AI models need to learn real motion, lighting and storytelling.
What makes footage worth more
- Footage you fully own. Not client deliverables you handed over.
- Volume and variety. Many locations, subjects and styles.
- Raw footage too. Not only the final cut.
What to check first
Ownership and releases decide everything. Client work may belong to the client, and the people on camera signed releases that may not cover AI training. Licensed music and stock clips usually can't be included. Check contracts and releases first.
See which buyers fit your studio. Nine questions, no email needed.