Professional services

How much is a marketing or design agency's data worth?

Mercor publishes $20K to $890K for design and web agencies, and Polyshares reports paying a marketing agency $110K. See what buyers want and who owns your work.

Check your company in nine questions

What buyers license

Design systems, websites, campaigns and the code and briefs behind them.

Size buyers look for

10 to 200 employees (Mercor)

Published payout ranges

  • $20K to $890K

    Mercor

    Published range for design and web agencies with 10 to 200 employees.

  • $110K

    Polyshares

    A license Polyshares reports paying a marketing agency. Self-reported.

  • $10K to $1M+

    Scale AI

    Scale's illustrative range. It names marketing agencies as a target industry.

Ranges are what each buyer publishes, not offers. Checked October 24, 2026.

What AI buyers want from an agency

AI tools that design, write and build sites learn from real creative work. Mercor's listing asks for design systems, websites and the code behind them. Briefs, rounds of feedback and final files show how a project moves from idea to launch.

What makes agency data worth more

  • The whole process. Briefs, drafts, client feedback and finals for the same project.
  • Code and design files together. The Figma file and the site it became.
  • Many clients and industries. Variety helps.

What to check first

Ownership is the big question. Most client contracts assign the finished work to the client. You may own your process, templates and internal tools, but not the deliverables. Read your contracts before you license anything.

See which buyers fit your agency. It takes about a minute.

Find out what your data is worth

Nine questions. No email needed to see your result.

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