Media and games
How much is a brand's or photo studio's imagery worth?
Mercor publishes $30K to $800K for consumer brands and photo studios licensing original imagery they own. See what buyers want and the rights to check first.
Check your company in nine questionsWhat buyers license
Original product, apparel and campaign imagery you own.
Size buyers look for
10 to 500 employees (Mercor)
Published payout ranges
$30K to $800K
Mercor
Published range for consumer brands and photo studios with 10 to 500 employees.
Ranges are what each buyer publishes, not offers. Checked October 24, 2026.
What AI buyers want from a brand or photo studio
Mercor's listing asks for original product, apparel and campaign imagery you own. High-quality, professionally shot images with clear rights are in demand for image AI.
What makes imagery worth more
- Clear ownership. Shot by your team or with full rights assigned to you.
- Large libraries. Thousands of images, not dozens.
- Good metadata. Product names, categories and descriptions.
What to check first
Freelance photographers may still own the images unless their contract assigned the rights. Models signed releases that may not cover AI training. Check both before you include anything.
See which buyers fit your company. Nine questions, no email needed.