How much is my company data worth? A plain guide to data valuation
How much is your company data worth? Learn the three ways buyers value business data, the six things that raise or cut the price, and how to estimate yours.
Read further
Mode publishes the highest maximum at $5M. See what nine AI data buyers say they pay for company data, how they pay, and how to get the best offer for yours.
Published
Author
Company Data
Editorial team
Mode publishes the highest maximum at $5M. See what nine AI data buyers say they pay for company data, how they pay, and how to get the best offer for yours.
Short answer: Mode publishes the highest number. It says a company's data could be worth $100K to $5M.
But the highest published number is not the highest offer you'll get. Each buyer pays for different data, in a different way, on different terms. The only way to know who will pay the most for your company's data is to get more than one offer.
Here is what every major AI data buyer publishes today, and what to watch for.
Want to skip ahead? Answer nine questions and see which of these buyers fit your company. It's free and takes about a minute.
Ranked by the highest figure each buyer publishes on its own website, checked October 24, 2026. A "+" means the buyer sets no upper limit. These are advertised ranges, not average payments.
These figures don't compare cleanly. Four things change what a deal pays you.
Up front or over time. Mode, Endless and micro1 pay a fixed sum. Replay and Prism pay a smaller amount up front and a share of revenue after. Over several years, the second kind can pay more, or much less.
Exclusive or not. Polyshares and Prism deals are exclusive by default. That locks out every other buyer. A non-exclusive license, like Endless offers, lets you sell the same records again.
"Up to" or "typical." "Up to $4M" tells you the ceiling. "Typically $100K to $2M" tells you where most deals land. They are different promises.
When you get paid. Some buyers pay in 30 days. Others take three months or more. Every buyer reviews your data before it pays.
Not sure which structure suits you? See which buyers fit your company and compare their terms side by side.
The clearest sign of what unique data can draw came from a bankruptcy court in 2026.
When Spirit Airlines went bankrupt, its internal records went up for auction. They included about 100 million emails and hundreds of millions of Teams messages. In August, Google won with a $10 million bid. Mercor bid $7.5 million and was named the backup buyer. In September, micro1 offered $12.5 million in a late filing.
The sale ran into objections. A flight attendants' union argued that employees could be identified from the linked records, and the hearing was pushed back more than once. At last report, the court had not approved a sale.
The lesson for everyone else: the published ranges are not a ceiling. A large, rare record can start a bidding war.
Our free estimate checks your company against every buyer on this list. It shows the ones that fit, what they publish about pay, and why. If you want, we'll introduce you to the buyers you pick.
Start the free estimate. Nine questions. No email needed to see your result.
Mode publishes the highest maximum at $5M, followed by Endless at up to $4M. But published maximums aren't average payments. The buyer that pays the most for your records depends on your data, so compare offers.
Published ranges run from about $10K for small companies to $2M or more for large, long-running records. Polyshares, for example, reports licenses of $110K to $450K for marketing, solar, construction and roofing companies.
It depends on how long your data stays useful and how much risk you want. A fixed payment is certain. A revenue share can pay more over time if the buyer keeps selling your data, or less if it doesn't.
No. You can apply to buyers yourself. We help you see which buyers fit and introduce you to the ones you pick, for free. Some buyers pay us a referral fee if a deal closes. You pay us nothing.
Figures are from each buyer's own website, checked October 24, 2026. Programs change their terms often. We may earn a referral fee from some buyers on this list. Rankings are by published figures only.
More on what company data is worth
How much is your company data worth? Learn the three ways buyers value business data, the six things that raise or cut the price, and how to estimate yours.
Read further
Want to sell company data? Meet the five kinds of data buyers: brokers, investors, AI developers, researchers and companies in your market. See what each wants.
Read further
AI developers now pay to license company data for training. Learn what data they buy, what makes it usable, how the deals work, and the risks to weigh first.
Read further
Is it legal to sell customer data? It depends on what you promised, what the data holds and where your customers live. Answer these six questions first.
Read further
Nine questions. No email needed to see your result.
Start the estimate